Have you ever thought about your prospects as an audience?
Imagine you're doing a talk on a stage. You fight past all the jitters, nerves, and self-doubt. There are 450 faces staring back at you waiting to hear the gems of insight you're about to share, that will completely change the way they're doing things.
You know that at the end of your rockstar talk, you'll be introducing your service – what you do for bread.
That's how you should be thinking about your prospects. I'm sick and tired of so-called gurus talking about squeeze funnels and conversion pages.
It dehumanises marketing, which essentially is you speaking to your audience. Tricking them into a sale is only going to bite you in the ass later.
Of course, the most important part of all of this, is to make sure the right people are 'in the room' in the first place.
Who is your intended audience? What type of person do you anticipate benefiting the most from your services?
Here's a worksheet that you can use to plan and understand your own audience: Click Here
I hope it will be as helpful for you as it has been for me and my clients.
Whenever you’re ready… here are 4 ways I can help you grow your business:
1. Join our private Facebook Group with other entrepreneurs who are scaling their business. Click here to join
2. Schedule a one-on-one intro session with me by clicking here. Together we’ll look at what’s holding you back from marketing success and create a 3 step action plan to attract, convert and delight. Most importantly, you’re going to get clear, confident and excited about what’s possible in your business within the next 12 months.
3. Enrol in a FREE course on the 3 Kinds of Leads that your business can tap into right now, without needing an overhaul. Click Here
4. Join my Marketing Bootcamp program. If you’d like to work with me on your marketing click here