Let me ask you, what is it that you do that makes it so hard for other people to copy?If

Believe it or not ...I used to work in advertising. Mad Men style agencies. The best in the business weren't the

Have you ever thought about your prospects as an audience?Imagine you're doing a talk on a stage. You fight past

Recently I was working with a client and his new sales guy was young, and ambitious. there was one problem

I was on running a Marketing Bootcamp session the other day with a new group of clients and something that

Did you know that your services are not your solutions?In your business, you might actually be helping someone overcome a fear, or you might

Recently I was talking to a client who was looking to leverage her material to create additional streams of income.We

The first question you should always ask before talking to a prospect, isn't "What problems can I solve?" The first and

Let's talk about getting leads from the worldwide web. They are complete strangers to your business and have never interacted

I come from a big agency background. Back in the day, we made TV ads, multi-million dollar campaigns, billboards, radio

If you look at digital marketing, it can be like drinking from a fire hose. So much information, so many

Let's talk about the kind of lead that comes from a database you already have. Perhaps you've got people who

A lot of business owners that I speak to, particularly clients of mine in the Marketing Bootcamp that come in,

Everything is 'digital’ now. It's inescapable. In your industry, I know you know this. But the problem with that is,